Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. As a business, this tactic can help you improve brand awareness, boost sales, connect with your target audience members, and engage prospects and customers. Content marketing has become a popular way for businesses to combat this issue.
In addition to expanding your reach, content marketing helps your business:. Although content marketing is an applicable and useful tactic for almost every company, brainstorming creative and persuasive ways to reach and convert your audience is no simple task. So, how can you succeed at content marketing? There are many types of content marketing your business may decide to leverage. Below are some of the most popular options.
With over 3. There are a number of platforms such as Facebook, Instagram, Pinterest, LinkedIn, and Snapchat to work with and several ways you can create and share social media content on each of them such as photos, live and pre-recorded videos, and stories.
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All of these platforms and ways to share your content provide you with a plethora of opportunities to connect with your audience. The Instagram page shares the Lush product line, displays different color and scent options for the products, and shows the various ways each product can be used. Their profile feels and looks colorful, bright, happy, and uniquely Lush. The page also depicts people of all backgrounds, ethnicities, and genders using their products in ways that fit their specific needs. Infographics display content, information, and data in an easy-to-understand, graphic format.
With a mix of simple wording, short statements, and clear images, infographics are a great way to effectively communicate your content. IBM created an infographic when they launched their Cloud marketplace Their infographic is on-brand, well-organized, and easy to read. It also tells audience members how they can access the marketplace and get started using it.
Blogs are a powerful type of content for inbound marketing and sharing information with your customers and target audience whether educational, customer-related, or product-related. Whether about hotel recommendations, unique places to visit, or various activities you can do around the globe, their blog has all of the details.
Expedia regularly publishes their blog content to keep readers interested and engaged. It includes a wide range of topics related to any type of trip you could imagine. They do this by linking to their services and writing about customers who have already had positive experiences with the company. Did you know over 6 million people currently listen to podcasts in the U. Podcasts have become a popular content medium because of their convenience — you can enjoy them while relaxing or on-the-go. They help improve brand awareness, build relationships with audience members, and promote their products, services, and partners.
You can either subscribe to consistently receive their hundreds of podcasts or pick and choose which ones you want to listen to. The podcast is on-brand and complements the rest of HBRs published content. It also serves as a great way for HBR to connect with their target audience, enhance brand awareness, and gain a following of audience members through a medium that differs from their typical work listening to a podcast vs. Additionally, video marketing can boost conversions, improve ROI, and help you build relationships with audience members.
Book file PDF easily for everyone and every device. This Book have some digital formats such us :paperbook, ebook, kindle, epub, fb2 and another formats. Table of contents. When Zendesk realized people were searching for Zendesk alternatives, they basically hijacked the keyword phrase , creating a mini-site and video optimized around it.
Nine years ago, the brand was losing ground to its competitors, when someone had a cool idea: jettison the old world image in favor of something — or someone — new, young and hot. It worked.
Content marketing is used by leading brands
In a series of videos and ads delivering humor and in some cases never mentioning the brand, Old Spice changed its image to become relevant for a new generation. The original ad has had more than 55 million views, and Old Spice is still using this approach with a new series of promotions, targeting teenage boys and their mothers. Recent examples include the Reach Across the Aisle campaign, which encourage people to find out what united them, a series on flying with infants, and the quirky Flight Etiquette video series.
Video views on YouTube ranges from tens of thousands to millions, while the perception of the brand remains overwhelmingly positive. As we saw earlier with Hubspot, ebooks and resources are a great way to raise awareness of your brand. Here are a couple more examples of this type of content marketing. Their customer education guides have attracted thousands of links and shares, as well as raising their profile. Finally, here are some content marketing examples from the business world that are a little bit different.
Coke used personalization to get everybody talking about their brand. They kicked off their Share a Coke campaign in Australia by putting the most common names on bottles. Then they encouraged people to share a Coke with people with those names.
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That campaign went viral, resulting in sales of million bottles and cans across the summer, or equivalent to just over 10 for every person in Australia. Unsurprisingly the campaign soon rolled out to other locations. You can now customize your own bottle, as we did here. Data analytics is another area that could be seen as dry, but when Grant Thornton ran their Access Granted campaign, it was anything but. The company took people behind the scenes at the Tony Awards, showing exclusive content on YouTube and Twitter.
That resulted in 3. This content marketing example from Charmin is perfect for its customers. Via an app, users could press their lips to the screen and send a digital kiss to anyone. The campaign also allowed people to use Google Street View and Google Maps to see the journey those digital kisses took. Buzzstream combined a number of content types research heavy guest content, evergreen blog content, and gated content to attempt to position itself as a thought leader within its industry.
The nine-month content campaign was hugely successful, resulting in a record-breaking number of new signups. From its quirky product names to its well known ethical values, the brand already resonates with its core audience. Its videos go behind the scenes of the making of its products, while on social media, Lush encourages users to share and hashtag photos of its products in use — or at least about to be used.
Instagram is one of its key platforms, with the main Lush account attracting 4 million followers.
Next, use these copywriting templates to get started, or see how you can improve your content marketing ROI. Content marketing is necessary for newbie bloggers, as it benefits in link building, more traffic generation, developing a reputation among the other blogs and also it is very helpful from SEO point of view. You know what? But according to my experience, the consistently producing quality content brings more traffic to a website.
It also improves engagement with targeted audiences. Content marketing, in my opinion, is the next big thing for B2B business growth. It benefits in trust building with the audience, traffic generation and higher chances of those leads generating qualified business. This plugin is freely available and quick to install on your WordPress website.
Stripe builds the most powerful and flexible tools for eCommerce. Unlike other payment systems, Strip allows you to craft beautiful, high-converting payment flows with a drop-in checkout experience. With so many platforms available, creating an effective sales funnel is as easy as Your customers will receive the most convenient online experience, which will have them coming back for more. Using these effective sales funnel tools will help you grow your customer base and make it easier than ever to reach and exceed your sales goals.
Give us a call if you have questions. But how did you do it? There has been so much happening since we relaunched with our fresher, modern look Digital Marketing Service Agency. Even early on, we were fairly confident about rebranding our business because we trust and believe in what we do AND we get phenomenal results for our clients. Our core mission is to help empower more business owners to understand more about marketing and what it takes to get their business to the next level.
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This has made a significant impact across a number of areas in the business. Content Marketing Sharing value with our clients, suppliers, peers, blog readers, social media followers, the milkman, the dog and basically anyone wanting to learn. We have focussed on an advanced Search Engine Optimisation strategy to help increase the visibility of our website. The idea was to increase our organic reach across Facebook, Instagram and LinkedIn — the platforms we know our people hang out on.
Following that, we apply the learning, increase the budget if needed and scale. Increase Visibility Through Facebook Ads We wanted to experiment with some of the new Facebook Ad features, so again, we put our money where our mouth is and invested in Facebook Ads. We used paid Facebook Ads, retargeted our customers and shared value add content. Rather than doing just ad-hoc networking, we realised that having a visible face of the company gives it a more personalised touch resulting in trust and comfortability. More Sales Calls To Double Business Sales We have established an impressive database of clients over the last nine years, and we are continuously adding to the list.
For the past six months, we have made a conscious effort to pick up the phone more to talk to previous clients and prospects. Solid Team Our reliable, skilled team dedicated to getting the job done is the backbone of Puzzle Media. Each member has the same level of commitment to do an excellent job, cope with work and ultimately achieve results. They are the people that make Puzzle Media what it is today. That is it. Simple right? Give us a call or contact us today. View All Blogs.
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