If your product is B2C, you might wonder why you get signups but churn is high, or why no one seems to care in the first place. This is the time you and your team need to be honest with yourselves. If the problem is well-understood, you should be able to state it in one sentence.
5 ways to improve your problem solving skills
If the problem is defined simply, clearly and effectively, you will have a much clearer path to conversion. Understanding the problem means that every part of the customer journey becomes simpler and more direct, not to mention effective.
In messaging marketing site, advertising, content focus on that problem and how you solve it. When your messaging speaks directly to those users, more people will sign up who you can actually help, and they will reward you. By the same token, without understanding the problem, some of your features may be directed towards solving other things. If you understand the problem, and your product solves it, onboarding users should be simple. Even if the solution is relatively complex, doing user research should identify patterns that lead from having the problem to solving the problem.
Craft the user journey so that users understand what problem will be solved, how much more awesome life will be without the problem, and make sure that they get value not just knowledge of how the product works as soon as possible. Firstly, facts need to be checked.
The questions have to be asked, is the stated goal the real goal? Are the barriers actual barriers and what other barriers are there?
- 2.1 Scoping the problem.
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In this example, the problem at first seems to be:. This is also a good opportunity to look at the relationships between the key elements of the problem. For example, in the 'Job-Transport-Money' problem, there are strong connections between all the elements. By looking at all the relationships between the key elements, it appears that the problem is more about how to achieve any one of three things, i. Chain diagrams are powerful and simple ways of representing problems using a combination of diagrams and words.
The elements of the problem are set out in words, usually placed in boxes, and positioned in different places on a sheet of paper, using lines to represent the relationship between them. Chain Diagrams are the simplest type, where all the elements are presented in an ordered list, each element being connected only with the elements immediately before and after it.
Chain diagrams usually represent a sequence of events needed for a solution. A simple example of a chain diagram illustrates the job-transport-money example as as follows:. Flow charts allow for inclusion of branches, folds, loops, decision points and many other relationships between the elements.
In practice, flow charts can be quite complicated and there are many conventions as to how they are drawn but, generally, simple diagrams are easier to understand and aid in 'seeing' the problem more readily. Tree diagrams and their close relative, the Decision Tree , are ways of representing situations where there are a number of choices or different possible events to be considered. These types of diagram are particularly useful for considering all the possible consequences of solutions.
Good to see you draw attention to the importance of identifying business problems. Products or projects start with a problem to be solved. Your details are safe with us. Click here to learn more. What Can You Do? The step you absolutely must take is simple.
5 ways to improve your problem solving skills - ViewpointViewpoint – careers advice blog
If we did XYZ, what would happen? What benefit does XYZ have? What would change once XYZ is in place? How does XYZ change things?
Why should I care about XYZ? How would your day-to-day work change if we did this? Free Training - Quick Start to Success Stop the frustration and earn the respect you deserve as a business analyst. Comments Nick Dunlavey says. January 30, at am. An example from a recent project for me, to put a procurement system applications and processes in place: X: We need to be able to raise purchase orders with 12 line items.
Nick Dunlavey says. Laura Brandenburg says. February 1, at pm.
David Wright says.
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